T20 World Cup 2026 Sponsors & Partners: Who’s Official
Highlishts:
The ICC’s sponsor stack for 2026 is already public: Emirates, Aramco, DP World, Hyundai, Coca-Cola, Sobha, Budweiser, Marriott, Royal Stag and Cricket4Good are the names you’ll keep seeing on the broadcast and around the grounds.
In India, the screen is the game: Star Sports is on linear, and the streaming pipe runs through JioStar via JioHotstar—so a big chunk of “sponsorship” is really about who owns your living-room feed.
Don’t mix up “official tournament partners” with “what’s on a jersey or bat”: India’s kit is Adidas for 2026, but that’s a team deal—not an ICC event sponsor.
The sponsor list fans actually care about (and why it matters)
If you’ve googled T20 World Cup 2026 official sponsors, you’re not alone. The logos are everywhere, the terminology is messy, and half the time fans are arguing in WhatsApp groups like it’s a DRS call.
So here’s the clean version: the ICC has a set of event partners (their money), broadcasters have their own sales machine (their money), and teams/players carry their personal brands (their money). Three different economies. One tournament.
Let’s sort it properly.
The ICC’s official partners for the Men’s T20 World Cup 2026
The ICC’s own tournament page lays out the partner stack for the 2026 Men’s T20 World Cup. These are the brands that are officially tied to the event identity itself, not just a team shirt or a stadium kiosk.
Top-tier names you’ll see in every match window
The ICC lists these as Premier Partners for the event cycle around this tournament:
Emirates
Aramco
DP World
Hyundai
And yes, DP World’s rise in ICC properties has been very deliberate—ICC itself announced DP World elevating to Premier Partner status ahead of major events in this cycle.
The “matchday feel” brands (the ones you’ll notice in fan activations)
Also shown on the ICC’s 2026 tournament page as partners:
Coca-Cola
Sobha
Budweiser
Marriott (often activated as Marriott Bonvoy experiences)
The regional heavy-hitter and the “good cause” badge
Royal Stag (listed as a Global Partner)
Cricket4Good (listed under official supporters / social responsibility)
That’s your core list of ICC global partners T20 World Cup 2026 brands—the official ecosystem the ICC wants you to associate with the tournament.
“DP World ICC T20 World Cup title sponsor 2026” — quick reality check
This search phrase is everywhere, and I get why: “title sponsor” is a simple idea from football.
Cricket doesn’t always play that straight.
DP World is an ICC Premier Partner, and they’re deeply embedded across ICC events, but the 2026 tournament branding isn’t presented as “The DP World T20 World Cup” on the ICC’s own tournament identity. The ICC’s structure is more “tiered partner stack” than “one title sponsor, everyone else secondary.”
So if you’re looking for one single crown logo… that’s not how the ICC is selling this product in 2026.
Official broadcasting partner: Star Sports + JioHotstar (and why fans keep complaining)
The ICC lists Star Sports and Hotstar branding on its 2026 event page under broadcast partners for the tournament.
But the India media-rights reality is this:
The ICC and JioStar publicly stated (December 12, 2025) that JioStar remains the ICC’s official media rights partner in India.
JioStar merged Disney+ Hotstar and JioCinema into JioHotstar (JioStar has its own announcement page, and Indian Express has covered it again recently).
An ICC broadcast-details post for another ICC event spells the format bluntly for India: JioHotstar (Digital), Star Sports (Linear)—which is the same split fans should expect for ICC properties in this cycle.
So yes: Official broadcasting partner Star Sports JioHotstar is the practical way to say it in India—TV + streaming, same house.
Associate sponsors and “tournament deals”: what that actually looks like
Fans hear “Associate sponsors T20 World Cup tournament deals” and imagine a bunch of extra logos fighting for space.
In reality, the ICC’s tiering is the deal. The labels may vary by market packaging, but the pattern is consistent:
Premier Partners = always-on visibility + integrated moments
Global Partners = big presence, often regionally sharper
Official Supporters = cause/CSR tie-ins and specific initiatives
If you’re watching closely, you’ll spot how this changes the broadcast rhythm: some brands live in toss/innings breaks, some own graphics packages, some ride highlights and “moment” stings. That’s not random—it’s inventory.
Team sponsors: India’s jersey is Adidas in 2026 (and Nike is history)
Now to the supporting keyword people keep throwing around: Team sponsors India jersey Nike Adidas 2026.
India’s kit conversation is simple in 2026: Adidas is the visible kit maker, and they’re already retailing the India T20 Cricket Jersey 2026 through their official store.
That’s a team-level commercial deal (BCCI/team), not an ICC event sponsor. Same tournament, different wallet.
Player sponsorships: bats and gear are their own mini economy
This is where cricket stays beautifully old-school.
A World Cup can slap ten official partners on your screen, but when a batter walks out in a chase, fans still clock:
what’s on the bat sticker
whose gloves they’re wearing
what spikes they’ve trusted on a dry, two-paced surface
That’s why Cricket bat sponsors players T20 World Cup brands is its own rabbit hole. Most of it isn’t “official tournament partner” business. It’s personal endorsement, long-term contracts, and players sticking with what feels right when the ball’s reversing and the asking rate is 12s.
Think of it like this: ICC sells the stage. Players sell the close-up.
Venue naming rights: why it’s not “Brand Arena” (mostly)
Fans ask about venue naming rights sponsors stadiums 2026, but India and Sri Lanka don’t work like some leagues where a bank name is welded onto the stadium forever.
Most World Cup venues are named after:
public figures (or associations), or
legacy ground identities that are politically/culturally sticky
The sponsorship money usually goes into:
stands, hospitality lounges, concourse zones
perimeter LEDs and big-screen takeovers
fan parks and off-site screenings
So the “naming rights” story is less about renaming Wankhede and more about who owns the best square metre of camera-facing real estate.
Official ball manufacturer for 2026: why this isn’t FIFA
This one trips people up: Official ball manufacturer T20 World Cup 2026.
Cricket isn’t football here. There isn’t always a single, universally branded “official match ball” partner announced like a FIFA launch moment. In fact, Cricket Monthly reported the ICC saying it had no contract with Kookaburra as the official supplier of cricket balls, and ICC playing conditions often place ball provision on the host board (within approved standards).
So unless the ICC (or hosts) makes a specific 2026 match-ball branding announcement, the honest answer is: no single headline “official ball manufacturer” has been positioned the way fans expect from other sports—even if certain ball brands dominate white-ball cricket in practice.
What to watch for as a fan (the stuff that affects your experience)
A few practical reads on the commercial side, because it actually changes the fan experience:
Budweiser activations will look different in India vs Sri Lanka (same partner, different alcohol rules).
Marriott tends to convert sponsorship into access—upgrades, lounges, “money-can’t-buy” tickets. They’ve extended ICC sponsorship into the late 2020s, so expect them to push hard at marquee fixtures.
If you’re watching in India, the JioStar ecosystem means the ad load, stream features, and in-app integrations are part of the sponsorship story—not just background noise.
And here’s my blunt take: the biggest sponsor in cricket is still attention. Whoever controls the feed controls the tournament mood.
Frequently Asked Questions
Who are the T20 World Cup 2026 official sponsors?
The ICC’s tournament page lists Emirates, Aramco, DP World, Hyundai, Coca-Cola, Sobha, Budweiser, Marriott, Royal Stag, and Cricket4Good in its partner stack.
Is DP World the title sponsor of the 2026 T20 World Cup?
DP World is listed as an ICC Premier Partner around this event, but the tournament isn’t branded as “DP World T20 World Cup” on the ICC’s own event identity.
What’s the official broadcasting partner in India?
Star Sports is the linear TV home, and streaming is through JioHotstar under the JioStar umbrella for ICC rights in India.
Are India’s jersey sponsors the same as ICC tournament sponsors?
Not necessarily. India’s kit maker (Adidas in 2026) is a team-level deal and separate from ICC event sponsors.
Does the ICC have an “official match ball manufacturer” like FIFA?
Not in the same clean, single-supplier way fans expect. The ICC has indicated it doesn’t have a blanket contract naming one official ball supplier across cricket, and ball provision often sits with the host board under approved standards.
Closing thought: follow the logos, but follow the power
The clean list of T20 World Cup 2026 official sponsors is useful, sure. But if you want the real story, track two things: who owns the broadcast pipe in India and how the ICC packages moments (not matches) for sale.
Because in T20, attention swings faster than the new ball. And everyone’s trying to bowl the over that wins it.